A Municipality of transparent and responsive government; Aspiring to be a premiere agro-industrial business center and tourist destination of the Southern Bicol, with empowered, God-fearing citizens with access to basic services living in safe and a balanced state of environment with compliant infrastructure facilities and attained a sustainable economic development.


To promote peace, harmony, and solidarity, improve tourism, commerce, and industry, reduce malnutrition and illiteracy, and uplift the Socio-Economic condition through effective local governance and delivery of basic services aimed towards attaining a healthy, peaceful, and ecologically-restored community.